Jane Iredale Mineral Cosmetics

Jane Iredale introduced her unique skin care makeup line in May 1994. It was the first full makeup line on the market to offer not just colour enhancement, but also health benefits to the skin. The products are based on micronized minerals and are made without fillers, binders, chemical dyes or preservatives.

Weise Kommunikation introduced Jane Iredale Mineral Cosmetics to the German beauty editors and media by providing regular press information and service. Jane Iredale products are now established and positioned in the media as premium quality cosmetics.