21st Centurion Living Report

21st Centurion Living Report is an independent trend report published by American Express. The report focuses on trends and influences that are changing the perceptions of luxury among some of the most affluent consumers in the 21st Century. Four key consumer behavioral changes are shaping the luxury market of tomorrow and influencing the way companies such as American Express run their businesses. These are: experiences, knowledge, conscience and value.

Weise Kommunikation managed the adaption and production the German report and communicated its revealing results with a specially developed series of newsletter sent to German consumer and trade media. Art direction by Signale, Berlin.